World’s top luxury watches to unveil brand boutiques in
‘Treasures: The Art of Time’

Eight of the world’s top luxury watch makers set the stage for the biggest horological event in the Philippines dubbed “Treasures: The Art of Time,” the simultaneous unveiling of their brand boutiques on November 26 to 30, 2008 at the Greenbelt 5 Mall.

The event will be a celebration on the artistry and cutting-edge innovation of top luxury watch makers Audemars Piguet, Breitling, Chopard, IWC Schaffhausen, Jaeger-LeCoultre, Omega, Panerai, and Patek Philippe as they simultaneously launch their brand boutiques in the country, each reflecting a brand’s distinct character and promising to offer a level of expertise a one-brand-boutique can provide.

“For some people, watches are not merely devices that tell time; they are objects of art that span generations, treasures that deserve to be celebrated for their creativity and beauty. ’Treasures: The Art of Time’ promises to be a feast for the senses and an immersion into the culture of watch making and appreciation,” said Emerson Yao, managing director of Lucerne Jewellers, the exclusive distributor of the luxury watch brands in the country.

The first of its kind in the country to gather Filipino watch aficionados, “Treasures: The Art of Time” is patterned after the much-anticipated Baselworld and the Salon Internationale Haute Horlogerie (SIHH) events held every year in Basel and Geneva in Switzerland, where watch enthusiasts from all over the world gather to preview the new watch models of the year.

In “Treasures: The Art of Time,” watch aficionados will have the chance to gather with fellow enthusiasts and see the 2008 Baselworld and SIHH watch novelties in an exhibit. They will also have a rare opportunity to meet brand executives and experts who were the brains behind the innovative creation and effective marketing of prestigious watch brands.

“Treasures: The Art of Time” is sure to capture the imagination of watch enthusiasts as they witness for themselves the ingenuity and innovation that each luxury watch brand has put into their respective brand boutiques. Each specialty shop has been meticulously designed, with furnitures and decorations all shipped from abroad, to mirror each brand’s identity and culture. As they step into each boutique, guests will feel like being transported into another world, discovering each brand in their own unique environments.

Captivate your senses, celebrate your passion for watches, and discover and rediscover the art of time in “Treasures: The Art of Time.”

Promo Mechanics:

1.The Promo is open only to Merchant customers with single receipt purchases of Php50,000.00 and above who pay for their purchase/s using a Philippine Issued MasterCard. Every Php50,000.00 purchased entitles a Merchant customer to one (1) raffle entry. (1 Raffle entry for every Php50,000.00 purchased). Customer to fill up the raffle coupon with their complete name, address, contact number and signature. Drop in designated drop box located within the participating stores (Audemars Piguet, Breitling, Chopard, IWC, Jaeger-LeCoultre, Omega, Panerai & Patek Philippe) at Greenbelt 5 Mall.

2. Promotion period is from November 10 to December 20, 2008 only.

3. A MasterCard cardholder can win only once during the Promotion. Should he/she win more than once, he/she will get the higher prize.

4.The Raffle Draw will be conducted in the presence of a DTI (Department of Trade and Industry) Representative on December 20, 2008, 7 pm at Greenbelt 5 Mall Ayala Center, Makati City.

5. Prizes are not convertible to cash, discount or any item of the same value, but may be transferable.

6. The Winner will shoulder the 20% Prize tax.

7. MasterCard Asia/Pacific Pte. Ltd. (MAPPL) would need to validate all winners to ensure that the MasterCard used to pay for the winning transaction is still valid.

8. The sponsor, promoter, advertiser, participating outlets and their employees including their relatives up to the second civil degree of consanguinity or affinity are disqualified to join the promo.

9. Deadline for submission of entries is on December 10, 2008, 5:00 pm.

10.Winners will be notified thru telephone and registered mail.

11. To claim the prize, winners must present valid ID and registered notice.

*The watches indicated in this ad are not the actual watches to be raffled off in this promotion.

Per DTI-NCR Permit No. A2 - 0763 Series of 2008